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MY STORY

One point of contact. A network of specialists.

I'm Jeroen. I build software with AI as a freelancer under the name Alphega Software — working with a network of independent specialists. This is why I work that way.

WHO I AM

Senior delivery, the right team per engagement

I've been shipping software for over twenty five years. In recent years I've noticed something shift: AI makes a small group of senior engineers as productive as an entire agency. So I work with a network of independent specialists — for each engagement I assemble the team the job needs, with short lines and direct contact with the client.

Alphega stands for excellence. To me that means: sharp problem, pragmatic solution, working software. No sprint poker, no handoffs, no account managers.

Small and focused where it can be, scaled up where it has to be: for larger engagements I bring in extra specialists from my network, without the agency overhead. It keeps focus sharp and delivery predictable.

Jeroen de Bruijn

APPROACH

Pragmatic, fast, transparent

01

Intro & scope

30-minute video call, no cost. We check fit. I'll be honest if it's not there.

02

Prototype in days

I use AI for discovery, prototyping, and code generation. What took weeks now stands in days.

03

Production with guarantees

Tests, CI/CD, documentation, monitoring. No 'vibe-coded' prototype pretending to be production code.

04

Hand-off or partnership

I don't trap clients. Codebase stays readable, tests run in your own CI, docs live in your repo.

WHAT I BELIEVE

Three convictions that drive my work

01

AI is leverage, not a replacement

AI accelerates a good engineer. It won't save a bad one. I use it as amplification of craft, not as a shortcut.

02

Page-aware AI becomes the default

In two years every user will expect a chatbot to understand what's on the page and which actions are possible. Early adopters win.

03

A network beats an agency

For AI work, a network of senior specialists almost always beats an agency: exactly the people the job needs, one point of contact, and none of the overhead, layers or context loss.

PROOF

This site is my CV

Everything running here I built and operate myself. Go ahead, try it.

Page-aware chatbot

Knows which page you're on, uses the knowledge base, works in NL and EN, with voice.

RAG knowledge base

Upload, chunking, embeddings, cosine search. Admin UI for content and phonetic corrections.

Multi-provider AI routing

OpenAI, Anthropic and more — with fallback, token budgets, and monitoring.

Built and run myself

Including Azure deploy, queues, scheduler, security headers, and CSP. End to end, in production.

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